26 Jun 2011 |
Posted by ilancloud | 15,618 Comments.
SEO: Search Engine Optimization is the practice of improving your websites visibility in search engines such as Google, Bing and Yahoo for targeted keywords. The goal is to increase relevant traffic to your private practice's website to find new clients.
For example, if data shows that people are searching for "Orange County Counselor" & "Orange County Therapist" in your area, then it would be beneficial if your site showed up in these searches. Showing up as the #1 website for this query would bring a lot of highly relevant hits from people who are specifically looking for a therapist.
26 Jun 2011 |
Posted by ilancloud | 5,371 Comments.
What is the main purpose of your website? I like to ask this question of every client I work with. I often hear, “to teach people about the benefits of therapy” or “to show my credentials as a therapist”. These are both important things but they’re not the main goal.
The main purpose of your website is simple: To generate leads for your practice.
Seems obvious right? You’d be surprised how many lose sight of this goal and get caught up trying to express themselves or impress their colleagues.
There are two critical things you MUST make sure to accomplish to get people...
27 Apr 2011 |
Posted by ilancloud | 2,523 Comments.
Everyday millions of people are taking advantage of Facebook's cheap and easy-to-setup ads to help their businesses prosper.
The Wall Street Journal estimated Facebook'srevenue for 2010 was about $710 million and they're expected to break the $1 billion mark in 2011! Where is all this money coming from? You ever notice those tiny little ads tucked to the side of your facebook profiles? They look like this:
Hard to believe these little boxes of virtual space are raking in that much cash but people are clicking them. And everyone from huge fortune 500 companies to everyday small business...
27 Apr 2011 |
Posted by ilancloud | 1,553 Comments.
Through my experience marketing private practices, I have rarely seen a tactic that works as fast and provides such dramatic results as an interactive quiz. I know, I was as surprised as you at first but with a closer look it makes perfect sense. A few years ago I was working with a client who was struggling to generate a client base. Her website had been up for almost a year but had failed to receive any traffic or generate any referrals. My first plan was to have her choose three niches or areas of therapy to specialize in then advertise directly to viewers that were searching for information...
26 Apr 2011 |
Posted by ilancloud | 2,290 Comments.
The days of flipping through the yellow pages to find local business are numbered. Today, it’s far easier to do a quick search online as major search engines continue to enhance their local indexes.
One in four Google searches are local and major companies like Google, Twitter and probably Facebook (in the near future) are competing for small business advertising revenue. In an attempt to become the premier source for local info Google has unveiled their new “Places” which includes a host of new features allowing you the capabilities to create your own Places page which will...